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Ahead of the 2014 World Cup, X-Factor 2012 finalist David Correy was asked to sing a campaign tour mars Coca-Cola World Cup in 2014, entitled "The World Is Ours".
Brazilian-born singer, David Correy, collaborated with Brazilian percussionist, Monobloco group. The song "The World Is Ours" is the theme of Coca Cola's brand campaign in the 2014 World Cup.
The World is Ours song is sung at the start Sept. 12 in the World Cup trophy tour over 267 days to around 88 countries in the city of Rio de Janeiro, Brazil. And in this plan has the trophy tour will go to Tahiti, Fiji, Costa Rica, and other countries.
In the previous World Cup in South Africa in 2010, K'Naan was chosen to sing the World Cup campaign tour supported Coca Cola, titled Waving Flag. At that very moment singer Shakira sings World Cup march, which became big hits with the title "Waka Waka (This Time for Africa)".
"We always strive to bring our campaign ideas through music and the 2014 World Cup we bring the world together," said Joe Belliotti, Director of Global Entertainment Marketing Coca - Cola, as reported by Billboard.com.
Music and lyrics of the song The World Is Ours made thick with the feel of Brazil, but also adapted to the international world.
"I think the rhythm, the song, the message, the song will touch a lot of people," said Correy.
Stream The World Is Ours song that will be available, widely sold and downloaded in digital outlets. The song will also be featured in television commercials and the World Cup-themed mobile Coke.